Shopify's Basic plan costs ₹1,994 a month in India before 18% GST and a 2% transaction fee, while agency builds run ₹15,000 to ₹5,00,000. Here is what each platform actually costs over 24 months, and how to choose without overpaying.

Google's own data puts the gain from AI Max's full feature suite at just 7% more conversions at a similar CPA. Yet from September 2026 every Dynamic Search Ads campaign is upgraded to it automatically, with no account-level opt-out.

Motion's 2026 benchmarks across 550,000+ ads found only 4-8% of creatives ever become winners, and roughly half are switched off before 28 days. That one number decides whether you should be buying Rs 3 lakh ad films, Rs 8,000 UGC videos, or AI variations at a few hundred rupees each.

95.9% of Indian websites still drop tracking cookies without any consent mechanism, according to a February 2026 study of over 6,000 sites. With penalties of up to ₹250 crore and full DPDP enforcement from 14 May 2027, your pixels, lead forms and WhatsApp lists are now a legal exposure.

India has the cheapest Meta inventory in the world at roughly $2.60 CPM, about a sixteenth of the US rate. That cheap reach is exactly why so many Indian advertisers still end up with an expensive cost per lead.

AI Overviews now appear on 48% of Google searches, and organic clicks fall 34-61% when they do. Here is the practical playbook for getting your brand cited inside AI answers instead of buried under them.