Google's own data puts the gain from AI Max's full feature suite at just 7% more conversions at a similar CPA. Yet from September 2026 every Dynamic Search Ads campaign is upgraded to it automatically, with no account-level opt-out.

95.9% of Indian websites still drop tracking cookies without any consent mechanism, according to a February 2026 study of over 6,000 sites. With penalties of up to ₹250 crore and full DPDP enforcement from 14 May 2027, your pixels, lead forms and WhatsApp lists are now a legal exposure.

India has the cheapest Meta inventory in the world at roughly $2.60 CPM, about a sixteenth of the US rate. That cheap reach is exactly why so many Indian advertisers still end up with an expensive cost per lead.