Google's own data puts the gain from AI Max's full feature suite at just 7% more conversions at a similar CPA. Yet from September 2026 every Dynamic Search Ads campaign is upgraded to it automatically, with no account-level opt-out.

Motion's 2026 benchmarks across 550,000+ ads found only 4-8% of creatives ever become winners, and roughly half are switched off before 28 days. That one number decides whether you should be buying Rs 3 lakh ad films, Rs 8,000 UGC videos, or AI variations at a few hundred rupees each.

AI Overviews now appear on 48% of Google searches, and organic clicks fall 34-61% when they do. Here is the practical playbook for getting your brand cited inside AI answers instead of buried under them.